by Viktor Petrov
The performer's actions are largely based on irony. Sticking on labels, numbering, turning everything and everyone into goods. The performer hands out lottery tickets, sticks price labels onto objects and spectators' bodies, and distributes empty packets of Pall Mall cigarettes. This is all increasingly ironic and grotesque. He talks to himself, then addresses the audience through a steel microphone which he heats up with a flame. When it melts, he places it onto a book torn in half (Makarenko's Pedagogical Poem), burning a hole in the paper. Everything is then sprinkled with sugar. The sugaring and smouldering releases the sweet smoke of history onto the enlightened and "inventoried" spectators, initiating everyone into the cult of supermarkets, empty knowledge, and flourishing pop culture.